diff --git a/frontend/src/features/channel/TagManager.tsx b/frontend/src/features/channel/TagManager.tsx
index 91660987..c0aad6ed 100644
--- a/frontend/src/features/channel/TagManager.tsx
+++ b/frontend/src/features/channel/TagManager.tsx
@@ -4,7 +4,7 @@ import { useMutation, useQuery, useQueryClient } from "@tanstack/react-query";
 import { qk } from "../../lib/queryKeys";
 import { Plus, Trash2 } from "lucide-react";
 import { api, type Tag } from "../../lib/api";
-import { msg, type NotifText, notify } from "../../lib/notifications";
+import { msg, type NotifText, notify, raw } from "../../lib/notifications";
 import { notifyActionError } from "../../lib/actionErrors";
 import { useScrollFade } from "../../lib/useScrollFade";
 import { Button } from "../../components/ui/Button";
@@ -150,7 +150,7 @@ export default function TagManager({
     mutationFn: (v: { id: number; name: string }) => api.deleteTag(v.id),
     onSuccess: (_d, v) => {
       invalidate();
-      notify({ level: "success", message: msg("tagManager.deleted", { name: v.name }) });
+      notify({ level: "success", message: msg("tagManager.deleted", { name: raw(v.name) }) });
     },
     onError: (e) => onFailed(e, msg("tagManager.deleteFailed")),
   });
diff --git a/frontend/src/features/comfort/comfortPin.tsx b/frontend/src/features/comfort/comfortPin.tsx
index cb5b4db7..a0a42525 100644
--- a/frontend/src/features/comfort/comfortPin.tsx
+++ b/frontend/src/features/comfort/comfortPin.tsx
@@ -6,7 +6,7 @@ import { Loader2, Pin, PinOff } from "lucide-react";
 import { plexLang } from "../../i18n";
 import { api, type DiscoverCard, type PinKind } from "../../lib/api";
 import { notifyActionError } from "../../lib/actionErrors";
-import { msg, notify } from "../../lib/notifications";
+import { msg, type NotifText, notify } from "../../lib/notifications";
 import { qk } from "../../lib/queryKeys";
 import { type ActionMenuItem } from "../../components/ui/ActionMenu";
 
@@ -81,9 +81,9 @@ export interface ComfortPin {
   /** `pinIdOf` and `toggle` stay module-local until a second consumer needs them: publishing them
    *  invites the next surface to re-derive the three-state loading dance (pinned / not pinned /
    *  not known yet) that `item` already encapsulates, which is what this file exists to prevent. */
-  remove: (pinId: number, title: string) => void;
+  remove: (pinId: number, title: NotifText) => void;
   /** The pin/unpin row, ready to spread into any `ActionMenuItem[]`. Empty for a null target. */
-  item: (target: PinTarget | null, title: string) => ActionMenuItem[];
+  item: (target: PinTarget | null, title: NotifText) => ActionMenuItem[];
 }
 
 /**
@@ -134,7 +134,7 @@ export function useComfortPin(open: boolean): ComfortPin {
   }, [qc]);
 
   const add = useCallback(
-    async (target: PinTarget, title: string) => {
+    async (target: PinTarget, title: NotifText) => {
       try {
         await api.addComfortPin(target.kind, target.ref);
         // The shelf lives on another page, so without this the click has no visible consequence at
@@ -149,7 +149,7 @@ export function useComfortPin(open: boolean): ComfortPin {
   );
 
   const remove = useCallback(
-    (pinId: number, title: string) => {
+    (pinId: number, title: NotifText) => {
       void (async () => {
         try {
           await api.removeComfortPin(pinId);
@@ -164,7 +164,7 @@ export function useComfortPin(open: boolean): ComfortPin {
   );
 
   const toggle = useCallback(
-    (target: PinTarget, title: string) => {
+    (target: PinTarget, title: NotifText) => {
       const pinId = pinIdOf(target);
       if (pinId == null) void add(target, title);
       else remove(pinId, title);
@@ -173,7 +173,7 @@ export function useComfortPin(open: boolean): ComfortPin {
   );
 
   const item = useCallback(
-    (target: PinTarget | null, title: string): ActionMenuItem[] => {
+    (target: PinTarget | null, title: NotifText): ActionMenuItem[] => {
       if (!target) return [];
       const pinId = pinIdOf(target);
       // Still loading: an honest "we don't know yet" row rather than a confident "Pin" over
diff --git a/frontend/src/features/downloads/DownloadTray.dom.test.tsx b/frontend/src/features/downloads/DownloadTray.dom.test.tsx
index 2755a017..f1be5ebd 100644
--- a/frontend/src/features/downloads/DownloadTray.dom.test.tsx
+++ b/frontend/src/features/downloads/DownloadTray.dom.test.tsx
@@ -70,7 +70,7 @@ vi.mock("../../lib/notifications", async (importOriginal) => ({
 }));
 
 import DownloadTray from "./DownloadTray";
-import { msg, type NotifText } from "../../lib/notifications";
+import { msg, type NotifText, raw } from "../../lib/notifications";
 import { noteQueue, resetQueueWatch, showInTray } from "../../lib/downloadQueue";
 import { pushLayer, removeLayer } from "../../lib/layerStack";
 import { qk } from "../../lib/queryKeys";
@@ -205,7 +205,7 @@ describe("DownloadTray", () => {
       action: { label: string; onClick: () => void };
       secondaryAction: { label: string; onClick: () => void };
     };
-    expect(notice.title).toEqual(msg("tray.done.title", { title: "Clip 1" }));
+    expect(notice.title).toEqual(msg("tray.done.title", { title: raw("Clip 1") }));
     expect(notice.message).toEqual(msg("tray.done.phone"));
     expect(notice.action.label).toBe("tray.done.copyLink");
     notice.action.onClick();
@@ -227,8 +227,8 @@ describe("DownloadTray", () => {
     poll([job(1, "done"), job(2, "done")], view);
     await waitFor(() => expect(h.notify).toHaveBeenCalledTimes(2));
     expect(h.notify.mock.calls.map((c) => (c[0] as { title: NotifText }).title)).toEqual([
-      msg("tray.done.title", { title: "Clip 1" }),
-      msg("tray.done.title", { title: "Clip 2" }),
+      msg("tray.done.title", { title: raw("Clip 1") }),
+      msg("tray.done.title", { title: raw("Clip 2") }),
     ]);
   });
 
@@ -260,7 +260,9 @@ describe("DownloadTray", () => {
     poll([job(1, "done", { source_key: "upload" })], view);
     await waitFor(() =>
       expect(h.notify).toHaveBeenCalledWith(
-        expect.objectContaining({ title: msg("tray.done.uploadedTitle", { title: "Clip 1" }) }),
+        expect.objectContaining({
+          title: msg("tray.done.uploadedTitle", { title: raw("Clip 1") }),
+        }),
       ),
     );
   });
diff --git a/frontend/src/features/downloads/DownloadTray.tsx b/frontend/src/features/downloads/DownloadTray.tsx
index c6f30696..b59056b3 100644
--- a/frontend/src/features/downloads/DownloadTray.tsx
+++ b/frontend/src/features/downloads/DownloadTray.tsx
@@ -30,7 +30,7 @@ import {
 } from "../../lib/downloadQueue";
 import { anyBlockingLayer } from "../../lib/layerStack";
 import { focusNavItem, navItemAttrs } from "../../lib/listNav";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { qk } from "../../lib/queryKeys";
 import { LS } from "../../lib/storage";
 import { useLiveQuery } from "../../lib/useLiveQuery";
@@ -192,7 +192,7 @@ export default function DownloadTray() {
       level: "success",
       // An upload the worker had to convert first is done here too — it was never downloaded.
       title: msg(job.source_key === "upload" ? "tray.done.uploadedTitle" : "tray.done.title", {
-        title,
+        title: raw(title),
       }),
       message: msg(job.asset?.media_kind === "file" ? "tray.done.file" : "tray.done.phone"),
       action: {
diff --git a/frontend/src/features/plexCards/usePlexCardActions.tsx b/frontend/src/features/plexCards/usePlexCardActions.tsx
index 5f240466..f4c39174 100644
--- a/frontend/src/features/plexCards/usePlexCardActions.tsx
+++ b/frontend/src/features/plexCards/usePlexCardActions.tsx
@@ -10,6 +10,7 @@ import { pinPlex, useComfortPin } from "../comfort/comfortPin";
 import { useCopyItems } from "../../components/ui/copyItems";
 import PlexPlaylistAdd, { type PlexAddTarget } from "./PlexPlaylistAdd";
 import { type ActionMenuItem } from "../../components/ui/ActionMenu";
+import { raw } from "../../lib/notifications";
 
 // A Plex title's ONE action list (docs/DESIGN.md "Action placement"): the right-click, the
 // long-press, Shift+F10 and the card's "…" open a menu built here, so every poster grid and rail
@@ -151,7 +152,7 @@ export function usePlexCardActions(handlers: PlexActionHandlers, open: boolean)
           ]
         : []),
       ...copy(c.title, null).map((it) => ({ ...it, separatorBefore: !onInfo })),
-      ...(withPin ? pin.item(pinPlex(c), c.title) : []),
+      ...(withPin ? pin.item(pinPlex(c), raw(c.title)) : []),
     ];
   };
 
diff --git a/frontend/src/features/video/stateNotice.ts b/frontend/src/features/video/stateNotice.ts
index 99e6c054..743d51f0 100644
--- a/frontend/src/features/video/stateNotice.ts
+++ b/frontend/src/features/video/stateNotice.ts
@@ -1,5 +1,5 @@
 import i18n from "../../i18n";
-import { msg, notify, resolveVideo } from "../../lib/notifications";
+import { msg, notify, raw, resolveVideo } from "../../lib/notifications";
 import type { Video, VideoStatus } from "../../lib/api";
 
 /** What a notice names the video by; any of it may be unknown to the surface that marked it. */
@@ -24,7 +24,7 @@ export function announceVideoState(
   const hidden = status === "hidden";
   notify({
     message: video?.title
-      ? msg(hidden ? "feed.hiddenNamed" : "feed.markedWatchedNamed", { title: video.title })
+      ? msg(hidden ? "feed.hiddenNamed" : "feed.markedWatchedNamed", { title: raw(video.title) })
       : msg(hidden ? "feed.hidden" : "feed.markedWatched"),
     action: { label: i18n.t(hidden ? "feed.undo" : "feed.unwatch"), onClick: undo },
     meta: {
diff --git a/frontend/src/features/video/useVideoActions.tsx b/frontend/src/features/video/useVideoActions.tsx
index f665d2ea..1abfeba2 100644
--- a/frontend/src/features/video/useVideoActions.tsx
+++ b/frontend/src/features/video/useVideoActions.tsx
@@ -27,6 +27,7 @@ import { useCopyItems } from "../../components/ui/copyItems";
 import { useNavigationActions } from "../navigation/navigationContext";
 import { type ActionMenuItem } from "../../components/ui/ActionMenu";
 import { VideoFollowUp, type VideoFollowUpState } from "./VideoFollowUp";
+import { raw } from "../../lib/notifications";
 
 // A video's ONE action list (docs/DESIGN.md "Action placement"). The right-click, the
 // long-press, Shift+F10 and the card's "…" all open a menu built here, so the feed, a channel page
@@ -198,7 +199,7 @@ export function useVideoActions(handlers: VideoActionHandlers, open: boolean) {
             },
           ]
         : []),
-      ...(withPin ? pin.item(pinVideo(v.id), v.title ?? "") : []),
+      ...(withPin ? pin.item(pinVideo(v.id), raw(v.title ?? "")) : []),
     ];
   };
 
diff --git a/frontend/src/i18n/locales/en/plex.json b/frontend/src/i18n/locales/en/plex.json
index bd7db65a..cbbe8a75 100644
--- a/frontend/src/i18n/locales/en/plex.json
+++ b/frontend/src/i18n/locales/en/plex.json
@@ -344,6 +344,7 @@
     "playShow": "Play the show",
     "playSeason": "Play the season",
     "removeFromPlaylist": "Remove from the playlist",
+    "seasonOfShow": "{{show}} · {{season}}",
     "removedToast": "“{{title}}” removed from the playlist",
     "undoRemoveFailed": "Couldn't put it back in the playlist"
   },
diff --git a/frontend/src/i18n/locales/hu/plex.json b/frontend/src/i18n/locales/hu/plex.json
index 05030cab..bbf6264b 100644
--- a/frontend/src/i18n/locales/hu/plex.json
+++ b/frontend/src/i18n/locales/hu/plex.json
@@ -344,6 +344,7 @@
     "playShow": "Sorozat lejátszása",
     "playSeason": "Évad lejátszása",
     "removeFromPlaylist": "Eltávolítás a listáról",
+    "seasonOfShow": "{{show}} · {{season}}",
     "removedToast": "„{{title}}” eltávolítva a listáról",
     "undoRemoveFailed": "Nem sikerült visszatenni a listára"
   },
diff --git a/frontend/src/lib/accountSwitchNotice.dom.test.ts b/frontend/src/lib/accountSwitchNotice.dom.test.ts
index 974f84e5..8074f531 100644
--- a/frontend/src/lib/accountSwitchNotice.dom.test.ts
+++ b/frontend/src/lib/accountSwitchNotice.dom.test.ts
@@ -13,6 +13,7 @@ import {
   reloadAfterRefusal,
 } from "./entryUrl";
 import { HttpError } from "./api/core";
+import { raw } from "./notifications";
 
 const notice = (search: string, hash = "") =>
   accountSwitchNotice(new URLSearchParams(search), new URLSearchParams(hash));
@@ -27,13 +28,13 @@ describe("a switch of account, told to the account signed in", () => {
     expect(notice("", "access=requested&email=b%2Btag%40example.com")).toEqual({
       level: "info",
       key: "header.account.switchRequested",
-      values: { email: "b+tag@example.com" },
+      values: { email: raw("b+tag@example.com") },
     });
   });
 
   it("names the address the request lives under when that is another spelling", () => {
     expect(notice("", "access=requested&email=bob%40x.com&linked=b.ob%40x.com")?.values).toEqual({
-      email: "b.ob@x.com",
+      email: raw("b.ob@x.com"),
     });
   });
 
diff --git a/frontend/src/lib/entryUrl.ts b/frontend/src/lib/entryUrl.ts
index 0a148ffa..025e3960 100644
--- a/frontend/src/lib/entryUrl.ts
+++ b/frontend/src/lib/entryUrl.ts
@@ -14,7 +14,7 @@
 // names) — an email in a query string lands in every reverse-proxy access log. Plain status flags
 // with nothing personal in them (login, deleted, account) ride the query string.
 
-import type { NotifLevel } from "./notifications";
+import { raw, type NotifLevel, type NotifValue } from "./notifications";
 import { refusalReason } from "./api/core";
 import { hrefHere } from "./urlState";
 
@@ -88,7 +88,7 @@ export function clearEntryUrl(): void {
 export interface AccountNotice {
   level: NotifLevel;
   key: string;
-  values?: Record<string, string>;
+  values?: Record<string, NotifValue>;
 }
 
 /** What the entry URL says to the account signed in here about a switch of account. A sign-in as
@@ -110,7 +110,7 @@ export function accountSwitchNotice(
   const access = hash.get("access");
   const email = hash.get("linked") || hash.get("email");
   if (access === "requested" && email)
-    return { level: "info", key: "header.account.switchRequested", values: { email } };
+    return { level: "info", key: "header.account.switchRequested", values: { email: raw(email) } };
   if (access === "requested" || access === "denied")
     return { level: "warning", key: "header.account.switchNotApproved" };
   return null;
diff --git a/frontend/src/lib/notifications.ts b/frontend/src/lib/notifications.ts
index f3e327af..00ab7203 100644
--- a/frontend/src/lib/notifications.ts
+++ b/frontend/src/lib/notifications.ts
@@ -13,9 +13,11 @@ import { log, type Level } from "./log";
 // the reader's language each time it is shown. The text a caller translated at raise time was kept
 // in the history, so a language switch left every notice in the language it was raised in. `raw` is
 // text that has no translation (a video's title, a name); `detail` is a server refusal, localized at
-// display like the key. `notify` takes nothing else, so a pre-translated string does not type-check.
+// display like the key. `notify` takes nothing else, and a value is no plain string either (a name
+// goes in as `raw`, a translated word as its own `msg`), so a pre-translated string does not
+// type-check anywhere in a notice — only `raw(t(…))` would say it once, and that reads as what it is.
 // A value is formatted when shown too: `{ number }` / `{ bytes }` group digits the reader's way.
-export type NotifValue = string | number | NotifText | { number: number } | { bytes: number };
+export type NotifValue = number | NotifText | { number: number } | { bytes: number };
 export type NotifText =
   | { key: string; values?: Readonly<Record<string, NotifValue>> }
   | { raw: string }
diff --git a/frontend/src/lib/plexDetail.ts b/frontend/src/lib/plexDetail.ts
index 3e6cac85..a772b69d 100644
--- a/frontend/src/lib/plexDetail.ts
+++ b/frontend/src/lib/plexDetail.ts
@@ -3,6 +3,7 @@ import { REDUCED_MOTION, useMediaQuery } from "./useMediaQuery";
 import { usePref, useSavePref } from "./usePref";
 import type { TFunction } from "i18next";
 import type { PlexCard, PlexTmdb } from "./api";
+import { msg, raw, sayNotif, type NotifText } from "./notifications";
 
 // The non-component half of the shared Plex "detail page" UI (see plexDetailUi): the per-user display
 // prefs, the TMDB backdrop URL, the crossfading art backdrop hook and the episode label. Split out so
@@ -241,9 +242,17 @@ export function seasonTitle(
   se: { title?: string | null; season_number?: number | null },
   t: TFunction,
 ): string {
+  return sayNotif(seasonTitleText(se), t);
+}
+
+/** The season's name as a notice keeps it: said in the reader's language each time it is shown. */
+export function seasonTitleText(se: {
+  title?: string | null;
+  season_number?: number | null;
+}): NotifText {
   const n = se.season_number;
-  if (se.title && !GENERIC_SEASON.test(se.title.trim())) return se.title;
-  if (n === 0) return t("plex.specials");
-  if (n != null) return t("plex.seasonTitle", { n });
-  return se.title || t("plex.playlist.seasonUnknown");
+  if (se.title && !GENERIC_SEASON.test(se.title.trim())) return raw(se.title);
+  if (n === 0) return msg("plex.specials");
+  if (n != null) return msg("plex.seasonTitle", { n });
+  return se.title ? raw(se.title) : msg("plex.playlist.seasonUnknown");
 }
diff --git a/frontend/src/lib/useAccountSwitchNotice.dom.test.ts b/frontend/src/lib/useAccountSwitchNotice.dom.test.ts
index c22fbe2c..229d4bf9 100644
--- a/frontend/src/lib/useAccountSwitchNotice.dom.test.ts
+++ b/frontend/src/lib/useAccountSwitchNotice.dom.test.ts
@@ -28,7 +28,7 @@ vi.mock("./entryUrl", async (importOriginal) => {
   return { ...actual, accountSwitchNotice: () => notice() };
 });
 const { useAccountSwitchNotice } = await import("./useAccountSwitchNotice");
-const { msg } = await import("./notifications");
+const { msg, raw } = await import("./notifications");
 
 afterEach(() => {
   notifyMock.mockClear();
@@ -40,7 +40,7 @@ describe("the shell's word on a switch of account", () => {
     notice.mockReturnValue({
       level: "info",
       key: "header.account.switchRequested",
-      values: { email: "b@example.com" },
+      values: { email: raw("b@example.com") },
     });
     const { rerender } = renderHook(({ signedIn }) => useAccountSwitchNotice(signedIn), {
       initialProps: { signedIn: false },
@@ -54,7 +54,7 @@ describe("the shell's word on a switch of account", () => {
     expect(notifyMock).toHaveBeenCalledTimes(1);
     expect(notifyMock).toHaveBeenCalledWith({
       level: "info",
-      message: msg("header.account.switchRequested", { email: "b@example.com" }),
+      message: msg("header.account.switchRequested", { email: raw("b@example.com") }),
     });
   });
 
diff --git a/frontend/src/modules/channels/ChannelDiscovery.tsx b/frontend/src/modules/channels/ChannelDiscovery.tsx
index 4b01c686..617f69fb 100644
--- a/frontend/src/modules/channels/ChannelDiscovery.tsx
+++ b/frontend/src/modules/channels/ChannelDiscovery.tsx
@@ -11,7 +11,7 @@ import { hydrateSort, sortRows, type SortState } from "../../lib/columnSort";
 import { usePref } from "../../lib/usePref";
 import { useCardPager } from "../../lib/useCardPager";
 import { subsColumn } from "./channelColumns";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { notifyYouTubeActionError } from "../../lib/youtubeErrors";
 import Tooltip from "../../components/ui/Tooltip";
 import ChannelLink from "./ChannelLink";
@@ -71,7 +71,7 @@ export default function ChannelDiscovery({
       notify({
         level: "success",
         title: msg("channels.discovery.subscribedTitle"),
-        message: msg("channels.discovery.subscribedBody", { name }),
+        message: msg("channels.discovery.subscribedBody", { name: raw(name) }),
         meta: { kind: "channel-subscribed", channelId: c.id, channelName: name },
       });
     },
diff --git a/frontend/src/modules/channels/Channels.tsx b/frontend/src/modules/channels/Channels.tsx
index a1f92739..4a45b5d5 100644
--- a/frontend/src/modules/channels/Channels.tsx
+++ b/frontend/src/modules/channels/Channels.tsx
@@ -18,7 +18,7 @@ import { Sparkles } from "lucide-react";
 import { notifyYouTubeActionError } from "../../lib/youtubeErrors";
 import { LS, ownKey } from "../../lib/storage";
 import { buildChannelColumns, applySyncFilter, tagFilterChips } from "./channelColumns";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { Badge } from "../../components/ui/Badge";
 import { Button } from "../../components/ui/Button";
 import Tooltip from "../../components/ui/Tooltip";
@@ -168,7 +168,7 @@ export default function Channels() {
     (tagId: number, name: string) => {
       setFeedFilters({ ...feedFilters, tags: [tagId], channelIds: [] });
       setPage("feed");
-      notify({ level: "info", message: msg("channels.notify.filteredByTag", { name }) });
+      notify({ level: "info", message: msg("channels.notify.filteredByTag", { name: raw(name) }) });
     },
     [setFeedFilters, feedFilters, setPage],
   );
@@ -406,7 +406,10 @@ export default function Channels() {
     ((channelsQuery.data ?? []).find((c) => c.id === rowMenu.target!.id) ?? rowMenu.target);
   const menuItems = menuRow
     ? channelActions.items(menuRow, {
-        pin: rowPin.item(pinChannel(menuRow.id), menuRow.title ?? t("channels.row.thisChannel")),
+        pin: rowPin.item(
+          pinChannel(menuRow.id),
+          menuRow.title == null ? msg("channels.row.thisChannel") : raw(menuRow.title),
+        ),
       })
     : [];
 
diff --git a/frontend/src/modules/channels/useChannelActions.dom.test.tsx b/frontend/src/modules/channels/useChannelActions.dom.test.tsx
index 4e980c00..108ccfa8 100644
--- a/frontend/src/modules/channels/useChannelActions.dom.test.tsx
+++ b/frontend/src/modules/channels/useChannelActions.dom.test.tsx
@@ -33,7 +33,7 @@ vi.mock("../../lib/useMe", () => ({ useMe: () => ({ role: h.role, can_write: h.c
 import { useChannelActions } from "./useChannelActions";
 import { api, type ManagedChannel, type Tag } from "../../lib/api";
 import type { ActionMenuItem } from "../../components/ui/ActionMenu";
-import { msg, type NotifText } from "../../lib/notifications";
+import { msg, type NotifText, raw } from "../../lib/notifications";
 
 afterEach(() => {
   cleanup();
@@ -199,11 +199,24 @@ describe("useChannelActions — hide and unsubscribe", () => {
       message: NotifText;
       action: { onClick: () => void };
     };
-    expect(toast.message).toEqual(msg("channels.notify.hidden", { name: "Chan" }));
+    expect(toast.message).toEqual(msg("channels.notify.hidden", { name: raw("Chan") }));
     act(() => toast.action.onClick());
     await waitFor(() => expect(upd).toHaveBeenCalledWith("UC1", { hidden: false }));
   });
 
+  it('names a channel with no title yet as "this channel" in the reader\'s language when shown', async () => {
+    vi.spyOn(api, "updateChannel").mockResolvedValue({} as never);
+    const { result } = mount();
+    act(() =>
+      result.current.items(ch({ title: null }), { pin }).find((i) => i.id === "hide")!.onSelect!(),
+    );
+    await waitFor(() => expect(h.notify).toHaveBeenCalled());
+    const toast = h.notify.mock.calls[0]![0] as { message: NotifText };
+    expect(toast.message).toEqual(
+      msg("channels.notify.hidden", { name: msg("channels.row.thisChannel") }),
+    );
+  });
+
   it("unsubscribes only after the danger confirm says yes", async () => {
     const unsub = vi.spyOn(api, "unsubscribeChannel").mockResolvedValue({} as never);
     const { result } = mount();
diff --git a/frontend/src/modules/channels/useChannelActions.tsx b/frontend/src/modules/channels/useChannelActions.tsx
index d29ab2fc..bc455ed9 100644
--- a/frontend/src/modules/channels/useChannelActions.tsx
+++ b/frontend/src/modules/channels/useChannelActions.tsx
@@ -7,7 +7,7 @@ import { api, type ManagedChannel, type Tag } from "../../lib/api";
 import { priorityChoices } from "../../lib/channelOrder";
 import { compareText } from "../../lib/collate";
 import { channelYouTubeUrl } from "../../lib/format";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { notifyYouTubeActionError } from "../../lib/youtubeErrors";
 import { useMe } from "../../lib/useMe";
 import { useConfirm } from "../../components/ui/confirmContext";
@@ -46,7 +46,9 @@ export function useChannelActions({
   const me = useMe();
   const isAdmin = me.role === "admin";
   const copy = useCopyItems();
-  const nameOf = (c: ManagedChannel) => c.title ?? t("channels.row.thisChannel");
+  // The notice says it when shown: a channel with no title yet is "this channel" in the reader's language.
+  const nameOf = (c: ManagedChannel) =>
+    c.title == null ? msg("channels.row.thisChannel") : raw(c.title);
 
   const refresh = () => {
     qc.invalidateQueries({ queryKey: qk.channels() });
diff --git a/frontend/src/modules/channels/useWatchedChannelActions.ts b/frontend/src/modules/channels/useWatchedChannelActions.ts
index 467396bf..4a6f0b2e 100644
--- a/frontend/src/modules/channels/useWatchedChannelActions.ts
+++ b/frontend/src/modules/channels/useWatchedChannelActions.ts
@@ -3,7 +3,7 @@ import { useMutation, useQueryClient } from "@tanstack/react-query";
 import { qk } from "../../lib/queryKeys";
 import { invalidateSubscription } from "../../lib/subscriptionCache";
 import { api, type WatchedChannel } from "../../lib/api";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { notifyYouTubeActionError } from "../../lib/youtubeErrors";
 import { useConfirm } from "../../components/ui/confirmContext";
 
@@ -22,7 +22,7 @@ export function useWatchedChannelActions(onOpenWizard: () => void) {
       notify({
         level: "success",
         title: msg("channels.discovery.subscribedTitle"),
-        message: msg("channels.discovery.subscribedBody", { name: nameOf(c) }),
+        message: msg("channels.discovery.subscribedBody", { name: raw(nameOf(c)) }),
         meta: { kind: "channel-subscribed", channelId: c.id, channelName: nameOf(c) },
       });
     },
@@ -43,7 +43,7 @@ export function useWatchedChannelActions(onOpenWizard: () => void) {
       void qc.invalidateQueries({ queryKey: qk.watchedChannels() });
       notify({
         level: "success",
-        message: msg("channels.watched.dismissed", { name: nameOf(c) }),
+        message: msg("channels.watched.dismissed", { name: raw(nameOf(c)) }),
         action: { label: t("common.undo"), onClick: () => restore.mutate(c) },
       });
     },
@@ -54,7 +54,7 @@ export function useWatchedChannelActions(onOpenWizard: () => void) {
   const onSubscribe = async (c: WatchedChannel): Promise<boolean> => {
     const ok = await confirm({
       title: t("channels.discovery.subscribe"),
-      message: t("channels.discovery.confirmSubscribe", { name: nameOf(c) }),
+      message: t("channels.discovery.confirmSubscribe", { name: raw(nameOf(c)) }),
       confirmLabel: t("channels.discovery.subscribe"),
     });
     if (ok) subscribe.mutate(c);
diff --git a/frontend/src/modules/config/ConfigPanel.tsx b/frontend/src/modules/config/ConfigPanel.tsx
index ac9f577d..9d6d91bb 100644
--- a/frontend/src/modules/config/ConfigPanel.tsx
+++ b/frontend/src/modules/config/ConfigPanel.tsx
@@ -4,7 +4,7 @@ import { useTranslation } from "react-i18next";
 import { useMutation, useQuery, useQueryClient } from "@tanstack/react-query";
 import { Plug, RotateCcw, Send } from "lucide-react";
 import { api, type ConfigItem, type PlexTestResult } from "../../lib/api";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import Tooltip from "../../components/ui/Tooltip";
 import InlineNotice from "../../components/ui/InlineNotice";
 import { useMe } from "../../lib/useMe";
@@ -142,7 +142,8 @@ export default function ConfigPanel() {
 
   const testEmail = useMutation({
     mutationFn: () => api.testEmail(),
-    onSuccess: (r) => notify({ level: "success", message: msg("config.testSent", { to: r.to }) }),
+    onSuccess: (r) =>
+      notify({ level: "success", message: msg("config.testSent", { to: raw(r.to) }) }),
     onError: (e) => notifyActionError(e, msg("config.testFailed")),
   });
 
@@ -154,7 +155,7 @@ export default function ConfigPanel() {
     mutationFn: () => api.testPlex(),
     onSuccess: (r) => {
       setPlexResult(r);
-      notify({ level: "success", message: msg("config.plexTestOk", { name: r.server_name }) });
+      notify({ level: "success", message: msg("config.plexTestOk", { name: raw(r.server_name) }) });
     },
     onError: (e) => {
       setPlexResult(null);
@@ -165,7 +166,7 @@ export default function ConfigPanel() {
   const testIssues = useMutation({
     mutationFn: () => api.testIssues(),
     onSuccess: (r) =>
-      notify({ level: "success", message: msg("config.issuesTestOk", { repo: r.repo }) }),
+      notify({ level: "success", message: msg("config.issuesTestOk", { repo: raw(r.repo) }) }),
     onError: (e) => notifyActionError(e, msg("config.issuesTestFailed")),
   });
 
diff --git a/frontend/src/modules/feed/ChannelPage.tsx b/frontend/src/modules/feed/ChannelPage.tsx
index a9282d0a..a68f8713 100644
--- a/frontend/src/modules/feed/ChannelPage.tsx
+++ b/frontend/src/modules/feed/ChannelPage.tsx
@@ -42,7 +42,7 @@ import {
 } from "../../lib/channelPageUrlState";
 import { LS } from "../../lib/storage";
 import { useConfirm } from "../../components/ui/confirmContext";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { notifyYouTubeActionError } from "../../lib/youtubeErrors";
 import { notifyActionError } from "../../lib/actionErrors";
 import {
@@ -201,7 +201,7 @@ export default function ChannelPage({
     mutationFn: () => api.subscribeChannel(channelId),
     onSuccess: () => {
       invalidateSubscription(qc, channelId);
-      notify({ level: "info", message: msg("channel.subscribed", { name: ch?.title ?? "" }) });
+      notify({ level: "info", message: msg("channel.subscribed", { name: raw(ch?.title ?? "") }) });
     },
     // A 403 (missing write scope) otherwise fails silently on the channel page (no wizard handle
     // here, so no Connect button — but the user at least sees why it didn't work).
diff --git a/frontend/src/modules/files/ShareDialog.tsx b/frontend/src/modules/files/ShareDialog.tsx
index 55359e98..1d00c40e 100644
--- a/frontend/src/modules/files/ShareDialog.tsx
+++ b/frontend/src/modules/files/ShareDialog.tsx
@@ -5,7 +5,7 @@ import { useMutation, useQuery, useQueryClient } from "@tanstack/react-query";
 import { Check, Copy, Link2, Lock, Trash2, UserPlus, Eye } from "lucide-react";
 import Modal from "../../components/ui/Modal";
 import { useConfirm } from "../../components/ui/confirmContext";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { notifyActionError } from "../../lib/actionErrors";
 import { formatDate } from "../../lib/format";
 import { api, type DownloadJob, type ShareLink, type ShareRecipient } from "../../lib/api";
@@ -40,7 +40,10 @@ function UserShare({ job }: { job: DownloadJob }) {
   const share = useMutation({
     mutationFn: (email: string) => api.shareDownload(job.id, email),
     onSuccess: (r) => {
-      notify({ level: "success", message: msg("downloads.share.done", { email: r.shared_with }) });
+      notify({
+        level: "success",
+        message: msg("downloads.share.done", { email: raw(r.shared_with) }),
+      });
     },
     onError: (e) => notifyActionError(e, msg("downloads.share.failed")),
   });
diff --git a/frontend/src/modules/home/Home.tsx b/frontend/src/modules/home/Home.tsx
index 926a749e..67203451 100644
--- a/frontend/src/modules/home/Home.tsx
+++ b/frontend/src/modules/home/Home.tsx
@@ -81,7 +81,7 @@ import RemoteImage from "../../components/ui/RemoteImage";
 import { useOpenLinkedPlayer } from "../../features/player/useOpenLinkedPlayer";
 import { budgetFrom, budgetParams, DEFAULT_BUDGET } from "../../lib/homeUrlState";
 import { useUrlMirror } from "../../lib/useUrlMirror";
-import { msg } from "../../lib/notifications";
+import { msg, raw } from "../../lib/notifications";
 
 // The Home surface — "Mit nézzek most?".
 //
@@ -238,10 +238,10 @@ function useHomeCardMenu({
                 danger: true,
                 // The pin id travels on the shelf card, so this needs no lookup — and unlike every
                 // other surface it can never be in the "not known yet" state.
-                onSelect: () => pin.remove(target.pin_id as number, target.title),
+                onSelect: () => pin.remove(target.pin_id as number, raw(target.title)),
               },
             ]
-          : pin.item(pinTargetForCard(pinned ?? target), (pinned ?? target).title)),
+          : pin.item(pinTargetForCard(pinned ?? target), raw((pinned ?? target).title))),
       ];
   return {
     menu,
diff --git a/frontend/src/modules/playlists/Playlists.dom.test.tsx b/frontend/src/modules/playlists/Playlists.dom.test.tsx
index ed57bb99..2b30390a 100644
--- a/frontend/src/modules/playlists/Playlists.dom.test.tsx
+++ b/frontend/src/modules/playlists/Playlists.dom.test.tsx
@@ -94,7 +94,7 @@ import { PageMenuSlot, type PageMenuOpener } from "../../components/ui/pageMenuS
 import { api, HttpError, type Video } from "../../lib/api";
 import { qk } from "../../lib/queryKeys";
 import { patchCachedProgress } from "../../lib/progressCache";
-import { msg, type NotifText } from "../../lib/notifications";
+import { msg, type NotifText, raw } from "../../lib/notifications";
 
 beforeAll(() => {
   class Stub {
@@ -688,7 +688,7 @@ describe("Playlists — removing a row, and undoing it", () => {
     // No confirm: the toast's Undo is the safety net.
     expect(h.confirm).not.toHaveBeenCalled();
     await waitFor(() =>
-      expect(lastToast().message).toEqual(msg("playlists.removedToast", { title: "Video B" })),
+      expect(lastToast().message).toEqual(msg("playlists.removedToast", { title: raw("Video B") })),
     );
     expect(lastToast().action?.label).toBe("common.undo");
     act(() => lastToast().action!.onClick());
diff --git a/frontend/src/modules/playlists/Playlists.tsx b/frontend/src/modules/playlists/Playlists.tsx
index 6e89bf4e..3ddd5be6 100644
--- a/frontend/src/modules/playlists/Playlists.tsx
+++ b/frontend/src/modules/playlists/Playlists.tsx
@@ -34,7 +34,7 @@ import {
   type Video,
   type VideoStatus,
 } from "../../lib/api";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { notifyActionError } from "../../lib/actionErrors";
 import { notifyYouTubeActionError } from "../../lib/youtubeErrors";
 import { playlistName, playlistNameText } from "../../lib/playlistName";
@@ -545,7 +545,7 @@ function PlaylistDetail() {
     }
     notify({
       level: "success",
-      message: msg("playlists.removedToast", { title: video.title ?? "" }),
+      message: msg("playlists.removedToast", { title: raw(video.title ?? "") }),
       action: {
         label: t("common.undo"),
         // ONE request that puts it back at its index (the server renumbers around it): an append
@@ -630,7 +630,7 @@ function PlaylistDetail() {
       setLastMoveTargetId(target.id);
       notify({
         level: "success",
-        message: msg("playlists.movedToast", { title, name: playlistNameText(target) }),
+        message: msg("playlists.movedToast", { title: raw(title), name: playlistNameText(target) }),
       });
     } catch (e) {
       // NOT a silent revert. `req` deliberately leaves 401/403/404 to the caller as control flow, and
@@ -731,7 +731,7 @@ function PlaylistDetail() {
           icon: <Play className="w-4 h-4" />,
           onSelect: () => openPlayer(ctxRow.id),
         },
-        ...comfortPin.item(pinVideo(ctxRow.id), ctxRow.title ?? ""),
+        ...comfortPin.item(pinVideo(ctxRow.id), raw(ctxRow.title ?? "")),
         ...copy(ctxRow.title, ctxRow.watch_url).map((it, i) => ({
           ...it,
           separatorBefore: i === 0,
@@ -806,7 +806,7 @@ function PlaylistDetail() {
           setRenameValue(headerPl.name);
           setRenaming(true);
         },
-        pin: headerPin.item(pinPlaylist(headerPl.id), plName(headerPl)),
+        pin: headerPin.item(pinPlaylist(headerPl.id), playlistNameText(headerPl)),
       });
 
   // The page's background menu mirrors the band: Play all, the view controls, the order's undo, and
@@ -855,7 +855,7 @@ function PlaylistDetail() {
               setRenameValue(detail.name);
               setRenaming(true);
             },
-            pin: pagePin.item(pinPlaylist(detail.id), plName(detail)),
+            pin: pagePin.item(pinPlaylist(detail.id), playlistNameText(detail)),
           })
           .filter((it) => !("danger" in it && it.danger)),
       );
diff --git a/frontend/src/modules/playlists/PlaylistsRail.tsx b/frontend/src/modules/playlists/PlaylistsRail.tsx
index 1849ebbd..c1d05aee 100644
--- a/frontend/src/modules/playlists/PlaylistsRail.tsx
+++ b/frontend/src/modules/playlists/PlaylistsRail.tsx
@@ -23,7 +23,7 @@ import { type SortOption } from "../../lib/columnSort";
 import { usePlaylists, usePlaylistsActions } from "./playlistsContext";
 import { railDefaultId } from "./playlistsInit";
 import { useMe } from "../../lib/useMe";
-import { playlistName } from "../../lib/playlistName";
+import { playlistName, playlistNameText } from "../../lib/playlistName";
 import { usePlaylistActions } from "./usePlaylistActions";
 import PlaylistLimitsHint from "./PlaylistLimitsHint";
 import { IconButton } from "../../components/ui/IconButton";
@@ -206,7 +206,7 @@ export default function PlaylistsRail() {
           setRenameValue(ctxPl.name);
           setRenamingId(ctxPl.id);
         },
-        pin: comfortPin.item(pinPlaylist(ctxPl.id), plName(ctxPl)),
+        pin: comfortPin.item(pinPlaylist(ctxPl.id), playlistNameText(ctxPl)),
       });
 
   const items: PanelItem[] = [
diff --git a/frontend/src/modules/plex/PlexPlaylistView.menu.dom.test.tsx b/frontend/src/modules/plex/PlexPlaylistView.menu.dom.test.tsx
index 2aa52235..4f1dffa5 100644
--- a/frontend/src/modules/plex/PlexPlaylistView.menu.dom.test.tsx
+++ b/frontend/src/modules/plex/PlexPlaylistView.menu.dom.test.tsx
@@ -29,7 +29,7 @@ vi.mock("../../components/ui/confirmContext", () => ({ useConfirm: () => h.confi
 import PlexPlaylistView from "./PlexPlaylistView";
 import { api, type PlexCard } from "../../lib/api";
 import { qk } from "../../lib/queryKeys";
-import { msg, type NotifText } from "../../lib/notifications";
+import { msg, type NotifText, raw } from "../../lib/notifications";
 
 beforeAll(() => {
   class Stub {
@@ -183,7 +183,9 @@ describe("PlexPlaylistView · a row's menu", () => {
     await waitFor(() => expect(api.plexPlaylistRemoveItem).toHaveBeenCalledWith(5, "2"));
     expect(h.confirm).not.toHaveBeenCalled();
     await waitFor(() =>
-      expect(toast()?.message).toEqual(msg("plex.playlist.removedToast", { title: "Movie 2" })),
+      expect(toast()?.message).toEqual(
+        msg("plex.playlist.removedToast", { title: raw("Movie 2") }),
+      ),
     );
     act(() => toast()!.action!.onClick());
     await waitFor(() => expect(add).toHaveBeenCalledWith(5, ["2"], [1]));
@@ -212,7 +214,9 @@ describe("PlexPlaylistView · a row's menu", () => {
     await pick(() => fireEvent.click(moreOf("The Show")), "plex.playlist.removeShow");
     await waitFor(() => expect(bulk).toHaveBeenCalledWith(5, ["e1", "e2"]));
     await waitFor(() =>
-      expect(toast()?.message).toEqual(msg("plex.playlist.removedToast", { title: "The Show" })),
+      expect(toast()?.message).toEqual(
+        msg("plex.playlist.removedToast", { title: raw("The Show") }),
+      ),
     );
   });
 
@@ -232,6 +236,17 @@ describe("PlexPlaylistView · a row's menu", () => {
         .find((b) => b.textContent === "plex.playlist.removeSeason")!,
     );
     await waitFor(() => expect(bulk).toHaveBeenCalledWith(5, ["e2", "e3"]));
+    // The season's name is kept as what to say, so the toast follows a language switch.
+    await waitFor(() =>
+      expect(toast()?.message).toEqual(
+        msg("plex.playlist.removedToast", {
+          title: msg("plex.playlist.seasonOfShow", {
+            show: raw("The Show"),
+            season: msg("plex.seasonTitle", { n: 2 }),
+          }),
+        }),
+      ),
+    );
   });
 });
 
diff --git a/frontend/src/modules/plex/PlexPlaylistView.tsx b/frontend/src/modules/plex/PlexPlaylistView.tsx
index 68d1d350..415d98e7 100644
--- a/frontend/src/modules/plex/PlexPlaylistView.tsx
+++ b/frontend/src/modules/plex/PlexPlaylistView.tsx
@@ -55,10 +55,10 @@ import { useReturnFocus } from "../../components/ui/useReturnFocus";
 import { SURFACE } from "../../components/ui/surfaces";
 import { PageHeading } from "../../components/ui/Headings";
 import { MEDIA_BADGE } from "../../components/ui/mediaCardStyles";
-import { seasonTitle } from "../../lib/plexDetail";
+import { seasonTitle, seasonTitleText } from "../../lib/plexDetail";
 import { cardImage } from "../../lib/plexImage";
 import RemoteImage from "../../components/ui/RemoteImage";
-import { msg } from "../../lib/notifications";
+import { msg, raw, type NotifText } from "../../lib/notifications";
 
 // A playlist's items, grouped for readability: movies stay standalone, while a run of episodes from the
 // same show collapses into a season/show group so a whole series doesn't sprawl into an endless flat
@@ -563,7 +563,6 @@ export default function PlexPlaylistView({
   // Keyed: a row builds its target afresh each render, and its "…" must close the menu it opened.
   const rowMenu = useContextMenu<MenuTarget>({ keyOf: targetKey });
   const copy = useCopyItems();
-  const seasonLabel = useSeasonLabel();
   const titleActions = usePlexCardActions(
     {
       onOpen: (c) => onPlay(c.id, order),
@@ -581,14 +580,17 @@ export default function PlexPlaylistView({
     rowMenu.open,
   );
   // What a row's removal takes out, and the name its toast says.
-  const removal = (target: MenuTarget): { keys: string[]; title: string } =>
+  const removal = (target: MenuTarget): { keys: string[]; title: NotifText } =>
     target.kind === "item"
-      ? { keys: [target.item.id], title: target.item.title }
+      ? { keys: [target.item.id], title: raw(target.item.title) }
       : target.kind === "show"
-        ? { keys: target.block.items.map((i) => i.id), title: target.block.title }
+        ? { keys: target.block.items.map((i) => i.id), title: raw(target.block.title) }
         : {
             keys: target.season.items.map((i) => i.id),
-            title: `${target.block.title} · ${seasonLabel(target.season)}`,
+            title: msg("plex.playlist.seasonOfShow", {
+              show: raw(target.block.title),
+              season: seasonTitleText({ season_number: target.season.number }),
+            }),
           };
   const remove = (target: MenuTarget) => {
     const { keys, title } = removal(target);
diff --git a/frontend/src/modules/plex/usePlexPlaylistEdits.dom.test.tsx b/frontend/src/modules/plex/usePlexPlaylistEdits.dom.test.tsx
index f3edf9a0..04f2630c 100644
--- a/frontend/src/modules/plex/usePlexPlaylistEdits.dom.test.tsx
+++ b/frontend/src/modules/plex/usePlexPlaylistEdits.dom.test.tsx
@@ -27,7 +27,7 @@ vi.mock("../../lib/notifications", async (importOriginal) => ({
 import { usePlexPlaylistEdits } from "./usePlexPlaylistEdits";
 import { api, type PlexCard } from "../../lib/api";
 import { qk } from "../../lib/queryKeys";
-import { msg, type NotifText } from "../../lib/notifications";
+import { msg, type NotifText, raw } from "../../lib/notifications";
 
 afterEach(() => {
   cleanup();
@@ -125,7 +125,7 @@ describe("usePlexPlaylistEdits · the removal", () => {
     await waitFor(() => expect(hook.result.current.items).toHaveLength(2));
     vi.spyOn(api, "plexPlaylistRemoveItem").mockRejectedValue(new Error("offline"));
 
-    await act(() => hook.result.current.onRemove(["2"], "Movie 2"));
+    await act(() => hook.result.current.onRemove(["2"], raw("Movie 2")));
     expect(errors()).toEqual([msg("plex.playlist.removeFailed")]);
     expect(ids(hook.result.current.items)).toEqual(["1", "2"]);
     expect(hook.result.current.busy).toBe(false);
@@ -144,9 +144,11 @@ describe("usePlexPlaylistEdits · the removal", () => {
     const add = vi.spyOn(api, "plexPlaylistAddBulk").mockResolvedValue({} as never);
 
     // A season whose episodes do not sit together: rows 2 and 4.
-    await act(() => hook.result.current.onRemove(["4", "2"], "Show · Season 1"));
+    await act(() => hook.result.current.onRemove(["4", "2"], raw("Show · Season 1")));
     const toast = notify.mock.calls.map(([n]) => n).find((n) => n.action)!;
-    expect(toast.message).toEqual(msg("plex.playlist.removedToast", { title: "Show · Season 1" }));
+    expect(toast.message).toEqual(
+      msg("plex.playlist.removedToast", { title: raw("Show · Season 1") }),
+    );
     expect(toast.action!.label).toBe("common.undo");
     act(() => toast.action!.onClick());
     await waitFor(() => expect(add).toHaveBeenCalledTimes(1));
@@ -160,7 +162,7 @@ describe("usePlexPlaylistEdits · the removal", () => {
     await waitFor(() => expect(hook.result.current.items).toHaveLength(3));
     vi.spyOn(api, "plexPlaylistRemoveItem").mockResolvedValue({} as never);
     const add = vi.spyOn(api, "plexPlaylistAddBulk").mockResolvedValue({} as never);
-    await act(() => hook.result.current.onRemove(["2"], "Movie 2"));
+    await act(() => hook.result.current.onRemove(["2"], raw("Movie 2")));
     detail.mockResolvedValue({
       id: 5,
       title: "F",
@@ -179,7 +181,7 @@ describe("usePlexPlaylistEdits · the removal", () => {
       return {} as never;
     });
     vi.spyOn(api, "plexPlaylistAddBulk").mockRejectedValue(new Error("offline"));
-    await act(() => hook.result.current.onRemove(["1"], "Movie 1"));
+    await act(() => hook.result.current.onRemove(["1"], raw("Movie 1")));
     const toast = notify.mock.calls.map(([n]) => n).find((n) => n.action)!;
     act(() => toast.action!.onClick());
     await waitFor(() => expect(errors()).toEqual([msg("plex.playlist.undoRemoveFailed")]));
diff --git a/frontend/src/modules/plex/usePlexPlaylistEdits.ts b/frontend/src/modules/plex/usePlexPlaylistEdits.ts
index d09971b7..62ba4b34 100644
--- a/frontend/src/modules/plex/usePlexPlaylistEdits.ts
+++ b/frontend/src/modules/plex/usePlexPlaylistEdits.ts
@@ -5,7 +5,7 @@ import { useQuery, useQueryClient } from "@tanstack/react-query";
 import { plexLang } from "../../i18n";
 import { api, type PlexCard } from "../../lib/api";
 import { notifyActionError } from "../../lib/actionErrors";
-import { msg, notify } from "../../lib/notifications";
+import { msg, type NotifText, notify } from "../../lib/notifications";
 import { qk } from "../../lib/queryKeys";
 import { reinsertAt } from "../../lib/reinsert";
 
@@ -88,7 +88,7 @@ export function usePlexPlaylistEdits(playlistId: number) {
    *  each row back where it stood (C1 in DESIGN.md: the same bargain as a YouTube playlist's rows) — after
    *  its old neighbour in the list as it is at Undo time (`reinsertAt`), since a raw index drifts
    *  once anything changes in between. `title` names what went in that toast. */
-  async function onRemove(keys: string[], title: string) {
+  async function onRemove(keys: string[], title: NotifText) {
     if (busy || !keys.length) return;
     setBusy(true);
     // The list as it stands now, which is the server's order: a season's episodes need not sit
diff --git a/frontend/src/modules/scheduler/Scheduler.tsx b/frontend/src/modules/scheduler/Scheduler.tsx
index 8a5355d1..9efaa42a 100644
--- a/frontend/src/modules/scheduler/Scheduler.tsx
+++ b/frontend/src/modules/scheduler/Scheduler.tsx
@@ -31,7 +31,7 @@ import { Button } from "../../components/ui/Button";
 import { LoadingState, StateMessage } from "../../components/ui/QueryState";
 import { useConfirm } from "../../components/ui/confirmContext";
 import { formatDateTime, formatNumber, formatUnit, relativeTime } from "../../lib/format";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import Tooltip from "../../components/ui/Tooltip";
 import { notifyActionError } from "../../lib/actionErrors";
 import { IconButton } from "../../components/ui/IconButton";
@@ -569,7 +569,7 @@ export default function Scheduler() {
       notify({
         level: "success",
         message: msg("scheduler.triggered", {
-          job: msg(`scheduler.jobs.${jobId}`, { defaultValue: jobId }),
+          job: msg(`scheduler.jobs.${jobId}`, { defaultValue: raw(jobId) }),
         }),
       });
       qc.invalidateQueries({ queryKey: qk.scheduler() });
diff --git a/frontend/src/modules/settings/SettingsPanel.tsx b/frontend/src/modules/settings/SettingsPanel.tsx
index 59254aa4..2b416c66 100644
--- a/frontend/src/modules/settings/SettingsPanel.tsx
+++ b/frontend/src/modules/settings/SettingsPanel.tsx
@@ -29,7 +29,7 @@ import { LS, useTabPersistedState } from "../../lib/storage";
 import { SETTINGS_TAB_KEY, settingsTabParams } from "../../lib/settingsTab";
 import { useUrlMirror } from "../../lib/useUrlMirror";
 import Avatar from "../../components/ui/Avatar";
-import { msg, type NotifSettings, notify } from "../../lib/notifications";
+import { msg, type NotifSettings, notify, raw } from "../../lib/notifications";
 import Tooltip from "../../components/ui/Tooltip";
 import { Section, SwitchRow } from "../../components/ui/form";
 import { Badge } from "../../components/ui/Badge";
@@ -402,7 +402,7 @@ export function SignInMethods({ me }: { me: Me }) {
       await qc.invalidateQueries({ queryKey: qk.me() });
       notify({
         level: "success",
-        message: msg("settings.account.password.saved", { email: me.email }),
+        message: msg("settings.account.password.saved", { email: raw(me.email) }),
       });
     } catch (e) {
       setErr(
diff --git a/frontend/src/modules/settings/TakeoutImport.dom.test.tsx b/frontend/src/modules/settings/TakeoutImport.dom.test.tsx
index 61ffc4cc..7474fe9c 100644
--- a/frontend/src/modules/settings/TakeoutImport.dom.test.tsx
+++ b/frontend/src/modules/settings/TakeoutImport.dom.test.tsx
@@ -33,7 +33,7 @@ vi.mock("../../lib/format", async (importOriginal) => ({
 
 import type { TFunction } from "i18next";
 import TakeoutImport from "./TakeoutImport";
-import { msg, sayNotif, type NotifText } from "../../lib/notifications";
+import { msg, type NotifText, raw, sayNotif } from "../../lib/notifications";
 
 afterEach(() => {
   cleanup();
@@ -282,7 +282,7 @@ describe("YouTube history import · while it runs", () => {
     expect(mocks.notify).toHaveBeenCalledWith({
       level: "error",
       message: msg("settings.takeout.tooLarge", {
-        name: "watch-history.json",
+        name: raw("watch-history.json"),
         limit: { bytes: 10 },
       }),
     });
diff --git a/frontend/src/modules/settings/TakeoutImport.tsx b/frontend/src/modules/settings/TakeoutImport.tsx
index e2cf53ac..86305ef7 100644
--- a/frontend/src/modules/settings/TakeoutImport.tsx
+++ b/frontend/src/modules/settings/TakeoutImport.tsx
@@ -9,7 +9,7 @@ import { StateMessage } from "../../components/ui/QueryState";
 import { api, type TakeoutStatus, type TakeoutUpload } from "../../lib/api";
 import type { TAKEOUT_OUTCOMES } from "../../lib/api/feed";
 import { qk } from "../../lib/queryKeys";
-import { msg, notify } from "../../lib/notifications";
+import { msg, notify, raw } from "../../lib/notifications";
 import { notifyActionError } from "../../lib/actionErrors";
 import { formatDateTime, formatNumber } from "../../lib/format";
 import { importBusy, invalidateImported, watchTakeout } from "./takeoutWatch";
@@ -129,7 +129,7 @@ export default function TakeoutImport() {
       // Refused here, not after minutes of upload, and with the limit named.
       notify({
         level: "error",
-        message: msg("settings.takeout.tooLarge", { name: file.name, limit: { bytes: max } }),
+        message: msg("settings.takeout.tooLarge", { name: raw(file.name), limit: { bytes: max } }),
       });
       return false;
     }
@@ -145,7 +145,7 @@ export default function TakeoutImport() {
     notify({
       level: "success",
       message: msg("settings.takeout.read", {
-        name: file.name,
+        name: raw(file.name),
         count: res.videos,
         n: { number: res.videos },
       }),
diff --git a/frontend/src/modules/users/AdminUsers.tsx b/frontend/src/modules/users/AdminUsers.tsx
index ec6f627a..54f1e7e3 100644
--- a/frontend/src/modules/users/AdminUsers.tsx
+++ b/frontend/src/modules/users/AdminUsers.tsx
@@ -24,7 +24,7 @@ import {
   type PendingAccessRow,
 } from "../../lib/api";
 import { displayName } from "../../lib/api/account";
-import { msg, type NotifText, notify } from "../../lib/notifications";
+import { msg, type NotifText, notify, raw } from "../../lib/notifications";
 import { formatDateTime, relativeTime } from "../../lib/format";
 import { invalidateUserAccess } from "../../lib/adminUsers";
 import { ADMIN_USERS_TAB_KEY, USERS_TAB_URL_KEY, usersTabParams } from "../../lib/adminUsersTab";
@@ -144,7 +144,7 @@ function UsersRoles({ me }: { me: Me }) {
     onMutate: (vars) => startPending(vars.id),
     onSuccess: (_d, vars) => {
       qc.invalidateQueries({ queryKey: qk.adminUsers() });
-      notify({ level: "success", message: msg("users.roles.updated", { email: vars.email }) });
+      notify({ level: "success", message: msg("users.roles.updated", { email: raw(vars.email) }) });
     },
     onSettled: (_d, _e, vars) => endPending(vars.id),
     // Guards (last admin / self) surface via the global error dialog with the server's detail; what
@@ -161,7 +161,7 @@ function UsersRoles({ me }: { me: Me }) {
       notify({
         level: "success",
         message: msg(vars.suspended ? "users.suspend.done" : "users.suspend.undone", {
-          email: vars.email,
+          email: raw(vars.email),
         }),
       });
     },
@@ -174,7 +174,7 @@ function UsersRoles({ me }: { me: Me }) {
     onMutate: (vars) => startPending(vars.id),
     onSuccess: (_d, vars) => {
       qc.invalidateQueries({ queryKey: qk.adminUsers() });
-      notify({ level: "success", message: msg("users.delete.done", { email: vars.email }) });
+      notify({ level: "success", message: msg("users.delete.done", { email: raw(vars.email) }) });
     },
     onSettled: (_d, _e, vars) => endPending(vars.id),
     onError: (e) => onGoneOrFailed(e, msg("users.delete.failed")),
@@ -209,7 +209,7 @@ function UsersRoles({ me }: { me: Me }) {
   const onDelete = async (u: AdminUserRow) => {
     const ok = await confirm({
       title: t("users.delete.title"),
-      message: t("users.delete.confirm", { email: u.email }),
+      message: t("users.delete.confirm", { email: raw(u.email) }),
       confirmLabel: t("users.delete.action"),
       danger: true,
     });
@@ -369,7 +369,7 @@ function PendingAccess() {
       refresh();
       notify({
         level: "success",
-        message: msg("users.pendingAccess.activated", { email: u.email }),
+        message: msg("users.pendingAccess.activated", { email: raw(u.email) }),
       });
     },
     onError: (err) => notifyActionError(err, msg("users.pendingAccess.activateFailed")),
@@ -379,7 +379,10 @@ function PendingAccess() {
     mutationFn: (u: PendingAccessRow) => api.resendUserVerification(u.id),
     onSuccess: (_r, u) => {
       refresh();
-      notify({ level: "success", message: msg("users.pendingAccess.resent", { email: u.email }) });
+      notify({
+        level: "success",
+        message: msg("users.pendingAccess.resent", { email: raw(u.email) }),
+      });
     },
     // The public resend is deliberately silent; this one is not, and the server's reason says WHY
     // (no working SMTP, a refused send) — a success toast for a mail never sent would be the lie.
@@ -548,7 +551,7 @@ function AdminInvites() {
       refresh();
       notify({
         level: "success",
-        message: msg("settings.invites.approved", { email: vars.email }),
+        message: msg("settings.invites.approved", { email: raw(vars.email) }),
       });
     },
     onError: (e) => notifyActionError(e, msg("settings.invites.approveFailed")),
@@ -615,7 +618,7 @@ function AdminInvites() {
       refresh();
       notify({
         level: "success",
-        message: msg("settings.invites.invited", { email: v.inv.email }),
+        message: msg("settings.invites.invited", { email: raw(v.inv.email) }),
       });
     },
     onError: (err) => notifyActionError(err, msg("settings.invites.inviteFailed")),
@@ -657,7 +660,10 @@ function AdminInvites() {
     onSuccess: (_d, email) => {
       setNewEmail("");
       refresh();
-      notify({ level: "success", message: msg("settings.invites.addedToWhitelist", { email }) });
+      notify({
+        level: "success",
+        message: msg("settings.invites.addedToWhitelist", { email: raw(email) }),
+      });
     },
     onError: (e) => notifyActionError(e, msg("settings.invites.addFailed")),
   });
diff --git a/frontend/src/modules/users/adminInvites.dom.test.tsx b/frontend/src/modules/users/adminInvites.dom.test.tsx
index 83d18e6a..08806286 100644
--- a/frontend/src/modules/users/adminInvites.dom.test.tsx
+++ b/frontend/src/modules/users/adminInvites.dom.test.tsx
@@ -81,7 +81,7 @@ vi.mock("../../lib/api", async (importOriginal) => {
 
 import { HttpError } from "../../lib/api";
 import AdminUsers from "./AdminUsers";
-import { msg, sayNotif, type NotifText } from "../../lib/notifications";
+import { msg, type NotifText, raw, sayNotif } from "../../lib/notifications";
 import i18n from "../../i18n";
 
 const invite = (over: Partial<Record<string, unknown>> = {}) => ({
@@ -264,7 +264,7 @@ describe("inviting someone the admin whitelisted", () => {
     await waitFor(() => expect(inviteMock).toHaveBeenCalledWith(1, "en"));
     expect(notifyMock).toHaveBeenCalledWith(
       expect.objectContaining({
-        message: msg("settings.invites.invited", { email: "asker@example.com" }),
+        message: msg("settings.invites.invited", { email: raw("asker@example.com") }),
       }),
     );
   });
diff --git a/frontend/src/modules/users/adminPendingAccess.dom.test.tsx b/frontend/src/modules/users/adminPendingAccess.dom.test.tsx
index c0f259b3..e8dbd055 100644
--- a/frontend/src/modules/users/adminPendingAccess.dom.test.tsx
+++ b/frontend/src/modules/users/adminPendingAccess.dom.test.tsx
@@ -69,7 +69,7 @@ vi.mock("../../lib/api", async (importOriginal) => {
 });
 
 import AdminUsers from "./AdminUsers";
-import { msg, sayNotif, type NotifText } from "../../lib/notifications";
+import { msg, type NotifText, raw, sayNotif } from "../../lib/notifications";
 import i18n from "../../i18n";
 
 /** A row as /api/admin/pending-access serves it. */
@@ -116,7 +116,7 @@ describe("the stuck sign-ups section", () => {
     await waitFor(() => expect(activateMock).toHaveBeenCalledWith(7));
     expect(notifyMock).toHaveBeenCalledWith(
       expect.objectContaining({
-        message: msg("users.pendingAccess.activated", { email: "later@example.com" }),
+        message: msg("users.pendingAccess.activated", { email: raw("later@example.com") }),
       }),
     );
   });